Before I spread my wisdom I have to say I am still a bit of a twitter virgin. I have been using Twitter now for 3 months now. I don’t claim to be an expert (who is) but I have seen some ways people use twitter I feel are good & bad.
Irish Hotels use Twitter to build profiles. There is nothing wrong with this. I do it myself. I have seen some Hotels do this well & some hotels I feel not so well (putting it mildly)
Some Hotels just talk about their hotel & offers 100%. I see others barley talk about the hotel. As they say in politics you cannot get in power without winning the centre.
My advice.
Talk about the hotel, your area & whatever people discussing on Twitter that interests you.
Engage with other Twitter users. Don’t think that you are the only person on Twitter that has something interesting to say. If you talk about you 100% & do not engage with other users they will see your Twitter posts for what they are. Me me me.
ReTweet
You will see RT@ a lot on Twitter. This is where Twitter users pass on a twitter post by someone else so that their own Twitter followers can see what you have said. Why do people do this? They may have found what you have said worth passing on. If you have engaged overtime with other Twitter users they may just be using Twitter courtesy by RT your comments.
Human nature being what it is if someone RTs your comments & you do not return the favour at times it will be only a matter of time before they say stuff you. What ever people are saying on Twitter it is interesting to them. This is probally the nbr1 error I think Irish hotels make on Twitter.
Spam Followers
Don’t get into look at how many followers I have trap. Spam followers are useless. They do not read your comments. Other then give you a false sense of importance they do nothing for you. They also will not make you look credible to genuine Twitter users. Cleanup spam followers as often as you can (need to do myself)
Follow other Twitter users.
When someone followers me once they are not a spammer I don’t care if they are a scientist or a car park attendant I will look at their profile & follow if I feel they contribute to Twitter. Maybe that is just me.
Content
Twitter is all about what you are saying & not how many followers you have. When I did some work for D4 Hotels I answered a post on Boards.ie. I answered questions about the hotel and the post went on for 4 months before they kicked me off for hogging free advertising. It was fun when lasted.
Twitter offers
Try to give real value offers to Twitter. They way I look at it. If you have rooms for €100 you pay some 3rd party providers 25% commission. Offer the room for €80 on Twitter & the guest and you win v the 3rd party.
As I have said I am not claiming to be an expert but most of what I say above is common sense.
Any comments as they say give it wellie.
5 Responses to “Twitter for Hotels”
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[...] This post was mentioned on Twitter by Bargain of the Week, Pat O Neill and Rory Keogh. Rory Keogh said: RT @Irishhotelchat: Irish Hotels using Twitter. Do they do good or bad? My view for what its worth. http://bit.ly/1lomjm Good read pat [...]
some good tips Pat
[...] Irish Hotels using Twitter. Try harder. [...]
Great post Pat. Was just speaking with a hotel about that last week. If you are going to do it, get it right, but as a new user of twitter myself in the last few months I have made mistakes too. It is fun learning though. And I have converted it to business.
We were introduced via Paul o mahony, let’s chat!
Thanks for the feedback Ciara. Be good to chat